Hootsuite OwlyWriter AI
Writing AIAI-powered social media content generator built directly into Hootsuite.
About Hootsuite OwlyWriter AI
OwlyWriter AI is Hootsuite's native generative AI tool designed to help social media managers overcome creative blocks. It can generate social posts from scratch, turn web articles into social content, repurpose top-performing posts, and write captions for specific social networks. It's fully integrated into the Hootsuite composer, making it easy to schedule AI-generated content across all your channels.
Whether you need help writing code, drafting emails, brainstorming creative ideas, or explaining complex topics, Hootsuite OwlyWriter AI serves as a versatile digital assistant capable of handling a wide array of linguistic tasks with remarkable nuance and accuracy.
Key Features
Post from Scratch
Generate creative post ideas and captions based on a simple prompt.
Article to Post
Paste a URL to instantly generate a series of social media posts based on the content.
Repurpose Top Posts
Identify your best-performing content and rewrite it for new audiences.
Holiday Calendar
Get AI-generated post ideas for upcoming holidays and trending events.
Network-Specific Optimization
Tailor your tone and style for LinkedIn, Instagram, X (Twitter), and Facebook.
Pros & Cons
Pros
- +Seamless integration with Hootsuite scheduling
- +Excellent for repurposing existing content
- +Network-specific tone adjustments
- +Saves hours on social media brainstorming
Cons
- -Requires a paid Hootsuite subscription
- -Less advanced than standalone AI writers like Jasper
- -Limited to social media formats
Frequently Asked Questions
Is OwlyWriter AI free?
Does OwlyWriter AI post automatically?
Updated on May 2026