Frase

Writing AI

AI-powered content optimization tool that helps you research, write, and rank.

About Frase

Frase is an AI-powered content optimization tool that helps you research, write, and optimize high-quality SEO content. It analyzes top-ranking pages for any keyword and generates a detailed content brief, helping you understand exactly what to cover to rank. Its AI writer can then help you draft the content based on those insights, ensuring your writing is both informative and search-engine friendly.

Whether you need help writing code, drafting emails, brainstorming creative ideas, or explaining complex topics, Frase serves as a versatile digital assistant capable of handling a wide array of linguistic tasks with remarkable nuance and accuracy.

Key Features

Content Briefs

Automatically generate detailed briefs based on search engine results.

Content Optimization

Real-time scoring and suggestions to improve your content's SEO.

AI Writer

Generate high-quality copy based on your research and briefs.

SERP Analysis

Deep dive into competitor content and structure.

Custom Templates

Create your own AI templates for specific content types.

Topic Gap Analysis

Identify missing topics in your content compared to competitors.

Pros & Cons

Pros

+Excellent for SEO research and briefing, saving hours of manual competitor analysis
+The content scoring system provides clear, actionable goals for optimizing your writing
+The AI writer is well-integrated with the research data, leading to more relevant content
+The SERP analysis tool is very detailed and provides deep insights into competitor structure
+Offers affordable entry-level plans that are great for solo content creators and freelancers

Cons

-The AI writer requires an additional paid add-on for unlimited character generation
-There is a bit of a learning curve to fully utilize all the SEO optimization features
-Lacks a permanent free tier, which may be a barrier for some users
-The interface can occasionally feel a bit cluttered with data and options

Frequently Asked Questions

Is Frase free to use?

Frase does not have a permanent free tier, but they offer a 5-day full-access trial for just $1 so you can test all its features before subscribing.

How does Frase help with SEO?

Frase analyzes the top 20 results for your target keyword and tells you exactly which topics, keywords, and questions you need to include to compete with the top-ranking pages.

Can Frase generate content briefs?

Yes, Frase can automatically generate detailed content briefs that include outlines, key topics, and competitor insights to guide your writing process.

Does Frase have an AI writer?

Yes, Frase includes an AI writer that can help you draft entire sections of content or expand on your research and briefs.

Updated on May 2026